Tar halt Market Strategy
Grand canon University
Introduction: An effective marketing plan is the foundation for any(prenominal) successful headache. The marketing plan is the blueprint for how the company forget position its crop in the market to adequately vie for business. In todays competitive marketplace it is important to develop a product that can be marketed to more than just bingle type of business. To capitalize on our obsession with junk foods and enjoyment I have come up with a product that can be marketed to the retail market as rise up as the theater market. This product is coffee c everywhereed popcorn.
I think most of us agree that Americans love chocolate, popcorn and the movies. Americans consume 17.3 billion quarts of popcorn a year, that is over 50 quarts per man, woman and child in America. (8 Feb. 2007) Although sales of popcorn are rising around the earthly concern America still consumes more popcorn than any other country.
Americans also love their chocolate; the average American consumes over 12 pounds of chocolate per year. (2010). Considering the high consumption rates of chocolate and popcorn by Americans, a new product have these into to one should not have a problem beingness successful. In order to market this product with well know brand power the chocolate ingredient will be developed in conjunction with the Hershey company and will be marketed as Hershey covered popcorn.
The first business I will market this product (hereafter known as Chocó pop) to is the theatre markets. Recent years has seen a decline in revenue for the theatre industry. My marketing strategy to the cinema corporations such(prenominal) as AMC and Regal is to show them that Chocó pop will transmit more variety to their concession stands. Customers have long brought in their own snacks and candy in order to...
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