Woolworth

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Introduction

1. Background of Woolworths

Woolworthss history in Australia is 86 geezerhood; they started their business since 1924s. The original prospectus showed the proposed high society as `Wallworths Bazaar Ltd an obvious play on the celebrated F. W. Woolworths, attain. However when it was discovered that F.W. Woolworths hadnt registered the name in Australia and had no plans to frank in Australia, the name was changed to Woolworths. On 22 September 1924, the lodge was registered as `Woolworths Limited. (Woolworths, 2010)

5^th of declination 1924, Woolworths opened their first store in Sydney.



Woolworths have achieved its read of establishing a supermarket and grow to Brisbane and Perth in 1927s and 1928s. The following years, they have expanded to Victoria, Melbourne, South Australia, and Adelaide even expanded to Tasmania since 1940s. (Woolworths, 2010)

In 1986, Woolworths launched The fresh Food People to Australians across the country. Woolworths is a trusted name in the day-to-day lives of millions of Australians. Twenty one years subsequently(prenominal) the introduction of The Fresh Food People, the company introduced a new icon reflecting Woolworths strong commitment to fresh food, gizmo and value for customers. (Woolworths, 2010)

Woolworths opened its doors 86 years ago. They have operated fresh food stores for 65 of those years after refrigeration technology revolutionised transport and storage. They take our lead from their customers - they continually change to meet what the consumer needs or wants. Woolworths has changed a striation since they opened their first store in 1924 in Pitt Street, Sydney. However, in that respect is something that hasnt changed. (Woolworths, 2010)

Fresh food is their business and theyve made it their military mission to partner with the very best farmers and growers in Australia. Hundreds of direct...

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