Churn Management

1. attend Proposed: Title of the Project: roil Management in liquid phone avail Industry. Area of the Project: Marketing Management interpretation of the Project: A term Churn simply message attrition rate of customers, nowadays global competition has raise the cost of acquiring new customers therefore it has become precise important for organizations to identify which customers argon likely to churn & what are the reasons for the same .It would help organization to take preventive measures originally hand to stop customers from leaving, this whole exercise of retaining existing customers is know as CHURN MANAGEMENT. When we talks about telecom constancy this problem because more severe because of various reasons, mainly intromits less(prenominal) differentiation between the services provider therefore mettlesome competition which just gives rise to high borrowing fountain of customer other reason is low cost regard while making a shift from one service provider to another. Project undertaken would include identifying why customer makes a shift from one service provider to other, what are the reasons for that .Project would further moves to comparative study of efforts by all players in Indian mobile service provider assiduity . Objective of the Project: ?To identify the reasons for Churn in Telecom industry.

?To study & equalise the efforts taken by players of Telecom industry Methodology Project would involve both(prenominal) Primary & Secondary query. ?Primary research would include preparing questionnaire as a tool to identify the reasons of Churn. ?Secondary research would include study of efforts taken by various players of telecom industry to handle this problem. It would also include study of various research works done in this area. Literature Review. Importance of Churn Management Customer Churn is a basic unit of the some(prenominal) industry & it gains more importance when comes to communication industry , which is apply to experience high customer loss .It assess a... If you destiny to get a full essay, order it on our website: Ordercustompaper.com

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