Coke Case

------------------------------------------------- Case Details:| ------------------------------------------------- Price:| Case Code| :| BECG014| For spoken communication in electronic format: Rs. 300; For delivery by means of courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges------------------------------------------------- ThemesEthics in Business| Case Length| :| 12 Pages| | Period| :| 1999-2001| | Pub. duration| :| 2002| | Teaching Note| :| Available| | Organization| :| Coke, Belgian wellness Ministry| | Industry| :| Food & Beverages| | Countries| :| Belgium| | ------------------------------------------------- Abstract: The drive discusses the crisis faced by Coke in Europe when people fell swooning after consuming its products. The case also brings out the honest dimensions involve in Cokes exclusive school contracts, which was make to promote soft drink sales among school children.  The case is designed to help students critically analyse the ethical issues involve during Cokes European crisis and the exclusive school contracts controversy in the US. Students must appreciate the role of sound ethics in doing business.

------------------------------------------------- Issues: » Understanding the characteristics of ethical issues in business in proportion to the sale of soft drinks, food and beverages as well as advertising in schools through exclusive contracts, analysing them stintingally, legally and philosophically and reaching the right, just and proper decision. » Highlighting the ethical, legal and economic aspects involved in promoting a harmful product to schoolchildren through exclusive contracts with schools. » Discussing the implications of advertising to schoolchildren on moral and social grounds. » Exploring the alternatives to the problems associated with sell soft drinks and other junk foods by corporations. » Examining the various issues and consequences involved in... If you want to get a full essay, order it on our website: Ordercustompaper.com

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