Ford Sollers

INTRODUCTION BACKGROUND (THE ASSIGNMENT) THE FIRM (FORD MOTORS) THE CASE FOR A phrase feign door STRATEGY MARKET intro ( gent psychoanalysis) COMPETITION (PORTERS 5 FORCES) THE FUTURE CONCLUSION BACKGROUND One of Russias leading self-propelling companies Owns five self-propelling plants, engine production facility Second largest Russian maker of passenger and light commercial vehicles since 2010 A global automotive industry leader Manufactures or distributes automobiles Approximately 164,000 employees FORD SOLLERS get out manufacture and distribute fording vehicles in Russia Will imply Ford and Sollers local production facilities in the St.

Petersburg region and in the Republic of Tatarstan Will manufacture a range of Ford passenger cars and light commercial vehicles THE CASE FOR A fit VENTURE Larger market Additional growth/expansion Added receipts/profits Overcoming problems of access to the Russian market THE CASE FOR A JOINT VENTURE International identity for Sollers No/less competition untapped potential Cost Sharing Achieving economies of synergy MARKET ENTRY : PEST ANALYSIS POLITICAL FACTOR ? Russian government incentive program entrance barriers on import Cars Russian Tax Legislation ? ? MARKET ENTRY : PEST ANALYSIS ECONOMIC FACTOR MARKET ENTRY : PEST ANALYSIS SOCIAL FACTOR ? ? ? Russia Population growth rate Car grow Fashions and taste ? Russian people age Structure 0?14  historic period: 15.2% (male 10,818,203/female 10,256,611)  15?64 years: 71.8% (male 47,480,851/female 52,113,279)  65 years and over: 13% (male 5,456,639/female 12,614,309) (2011 est.) MARKET ENTRY : PEST ANALYSIS TECHNOLOGICAL FACTOR The Federal Target computer program E-Russia; ? The E-government Concept of the Russian Federation; ? Internet Users in Russia ? PORTERS hawkish 5 FORCES Threat of New Entrants -Toyota - Fiat Suppliers can control Manufacturing. e.g. Sollers manufacturing plants. - GM -Avto Vaz Competitive... If you want to get a full essay, order it on our website: Ordercustompaper.com

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