Krispy Kreme

Krispy Kreme Doughnuts, Inc. (KKD) is an exclusive brand that offers doughnuts, beverages, collectibles, and franchise opportunities. It started as a crushed bakery in Winston Salem, North Carolina on July 13, 1937; and has evolved into a in public traded firm boasting 395 retail stores and over three one thousand million dollars in sales (second quarter 2010). This was not always the subject field however, by the death of 2004, the economy began to slow. This caused businesses in competition with Krispy Kreme to onslaught their foodstuff hindering plans that Krispy Kreme had of expansion. Eventually they would have to scale fanny due to declining sales. Consumer interest in low carbohydrate diets much(prenominal) as the Atkins and South Beach diet plans are slimly to blamed for these declines in sales. KKDs total revenues hasnt been wet since 2005, it has gone from the five million dollar range at the close of 2006 to the four million dollar range at the close of 2007. This decline in sales was followed by a system wide decrease in retail stores. KKDs retail operation was cut down from 433 stores at the end of 2005 to 395 stores at the end of 2007. However, this didnt mean the end for KKD because the fasting food restaurant industry that KKD competes in has experienced an ever- change magnitude increment during the last twenty years.

This trend is expected to continue because of the plowshare of Americans who work more and eat less home cooked meals keeps increasing. KKD executives deal that the key to improving the firms performance and increasing industry growth is to increase the number of stores that operated by franchising. within KKDs industry their leading competitors are Dunkin Donuts, with sales of $2.7 one thousand thousand (2002) 5200 outlets worldwide and a forty five percent market share, and Tim Hortons, which is a Canadian based company that has expanded into U.S. markets. Tim Hortons sales in 2002 in the U.S. (160 stores) and Canada (2300 stores) were a combined $651 million. Dunkin Donuts has had... If you destiny to get a full essay, order it on our website: Ordercustompaper.com

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