Marketing

Table of Contents A. INTRODUCTION10 B.BODY12 plane section 112 The basic sentiment of marketing12 I.EXPLAIN THE VARIOUS ELEMENTS OF THE merchandise PROCESS required TO BE CONSIDERED BY THE crybaby rice SHOP IN ORDER TO PENETRATE INTO VIETNAM12 II.EVALUATE THE BENEFITS AND COSTS OF A MARKETING ORIENTATION APPROACH FOR THE CHICKEN sieve SHOP, VIETNAM13 Part 215 Segmentation, Targeting, Buyer behavior and Positioning15 I.SHOW macro AND MICRO ENVIRONMENTAL FACTORS WILL INFLUENCE MARKETING DECISIONS OF THE CHICKEN RICE SHOP, VIETNAM15 II.PROPOSE SEGMENTATION CRITERIA TO BE employ BY THE CHICKEN RICE SHOP FOR ITS PRODUCTS IN contrasting MARKETS IN VIETNAM19 III.CHOOSE AND EXPLAIN A TARGETING STRATEGY adequate FOR THE CHICKEN RICE SHOP, VIETNAM21 IV.DEMONSTRATE HOW BUYER bearing AFFECTS MARKETING ACTIVITIES IN DIFFERENT BUYING SITUATIONS FOR THE CHICKEN RICE SHOP, VIETNAM22 V.PROPOSE NEW POSITIONING FOR THE CHICKEN RICE SHOP IN VIETNAM23 C. CONCLUSION25 D.

REFERENCES26 INTRODUCTION THE CHICKEN RICE SHOP In modern life, we stooge see a lot of advertisements of divergent goods on TV, newspaper, internet and so on. The marketing concept is befitting more and more popular in our life and besides plays a really important role in each business, especially in the operating process. There are many another(prenominal) factors influent to marketing but all of them focus on customers. It is not simply the transaction between sellers and buyers. Marketing can help a business identify its customer, understanding their of necessity and wants, and the ways to make them satisfaction. In the trend of competition is possibility strongly between companies in the marker, the one who can get together the customer most is the winner. According to Philip Kotler, Marketing is defined as a social and managerial process by which individuals and groups secure what they need... If you want to get a full essay, order it on our website: Ordercustompaper.com

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