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The independent variable utilize for this project will be gender (male/female) and the dependent variables will be creation sizing and level of affluence (per capita income). Refer to Appendixes D and E for population and per capita income maps of India, respectively. Primary data will be taken from mess results, CultureGrams and the Research Simulation, which provides detailed information regarding some key cities inside the Indian Markets. The high-level data for Mumbai and New Delhi include important insight into the population stem turn, lifestyle, and relative level of affluence. Several of the little and less affluent cities appear less attractive as potential launch sites for Starbucks. For example, the city of Agra with a population base of approximately 151,000 people would provide fewer potential consumers than a city like Delhi with population base over 20 times as large as Agra (Apollo, 2004). In addition, by selecting the cities with the most disposable income and a more modern finale the business manager increases the potential for successful marketing and gross sales in India. The cities matching the criteria include: Mumbai, Delhi, Bangalore, and Chennai.

Including at least ii less optimum cities provides comparative data that should help in determining the peckdidates with the most promising attributes (Apollo, 2004). Secondary data can save a sure a time and cash by using publicly available information as well as information already in the firms database that was collected for other purposes but which can be used for the project at hand. However, the use of secondary data must be care adequatey considered and used only when applicable to the research question. To tap effectively into the Indian markets, Starbucks will need to gain ground accurate and reliable secondary information, which can either be sub-contracted out to a firm that specializes in market research or they can form an internal survey aggroup to explore the opportunities the Indian markets present... If you want to get a full essay, order it on our website: Ordercustompaper.com

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