Metro Change Management

tube assemblage [Authors Name] [Name and Section no of Course] [Instructors Name] [Date] mise en scene of the Organization History METRO Group is one of the leading organizations in the retail industry worldwide, which is going through a major strategical change these daytimes. Metro Group is the biggest name, especially in the retail industry of Europe. The story and concept of Metro Group is think to the 19th century when Kaufhof AG started its activities in 1879 at Stralsund. However, Metro AG was formed in 1996, when three large retail companies of Europe; Metro cash & Carry, Kaufhof AG and Asko Deutsche Kaufhaus AG merged together to form the largest retailing group of Europe. These companies ab initio comed the European market and then expanded their business to Russia and an opposite(prenominal) republics of former Soviet. Later it jumped to Asian and African countries and captured major markets of China, India, Morocco and Egypt. The magnification of Metro AG group continues and its operations be expanding day by day. Current Position Today Metro AG has 2100 outlets in 33 countries and it employs more than 300,000 people who are working in this group in different parts of the world. Its sales reached €66 billion in year 2009. This growth and expansion has do Metro Group a global organization.

Its headquarters are in Dusseldrof, Germany, which is also the industrial hub of Europe. In order recognize a strong standing in market and capture a large market share, today Metro Group is working under the name calling of following brand names (Grant, 2003): * Metro and Makro Cash & Carry, the international attractor in self-service wholesale, with stores in United Kingdom and Europe * material Hypermarkets, more than 265 stores in Germany and 40+ more in other countries. * Media Markt and Saturn, European market leader in consumer electronics retailing with stores in Germany and European countries. * Galeria Kaufhof , Departmental stores chain having... If you want to get a full essay, order it on our website: Ordercustompaper.com

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