Rogers Chocolates

Introduction Rogers Chocolates is Canadas oldest chocolate company and British Columbias second oldest company. Steve Parkhill, the new president of company is expected to parlay or possibly triple the size of company at heart the next 10 years. In the chocolate candy industry, Canadas market size was $167 million and growing 2% annually. Although the fruit rate in the chocolate industry is falling as a whole, large companies such as Hershey & Cadburys are woful into the bounteousness chocolate market and growing 20% annually. Rogers Chocolates retains 25% of their gross sales 8 weeks prior to Christmas and about 40% of their sales come from their heavy users. Their customers are generally established families, childless, middle-aged, couples, empty nesters, or high incomes. Recently, their margins for premium chocolate were higher than cut down quality chocolate due to the fact that their consumers wanted fitter and organic products rich in anti-oxidants. Consumers also demanded for companies to take mixer and corporate responsibility and to make efforts towards environmental safe practices. Although Rogers Chocolates contains some(prenominal) strengths through quality and reputation the company faces numerous dilemmas. These problems course from current troubles to future concerns.

Some of Rogers Chocolates issues have slowly reduced the companys sales and market share through the passing years. These issues include problems due to competition, production, retail and wholesale distri scarcelyion, shipping, marketing, advertisement, and finance. Problems Competition Rogers Chocolates is straightway facing multiply dilemmas due to the surging efforts of their competition. Godiva Chocolatier is a premium company that has first-class packaging and marketing campaigns. They have hundreds of internationalist retail stores and are situated in thousands of specialty stores. Callebaut is located in multiply mall locations and has decent quality products, but they excel in new flavor... If you want to get a full essay, order it on our website: Ordercustompaper.com

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