Rural Marketing and Its' Development

RURAL MARKETING & ITS DEVELOPMENT Submitted to: Submitted by: Prof. Tripti Ghosh Sharma Ritesh Raushan FT-09-824 ACKNOWLEDGEMENT I would care to thank Prof. Tripti Ghosh Sharma for his critical appraisal, comments and suggestions which helped me in maintaining the right direction for my go through and making it meaningful. I am also obliged to altogether those people who directly or indirectly helped me in accomplishing this project. At last I would like to thank my batch-mates, who have time-tested their level best to contribute and helped me in performing this geek of study and in completion of the project. Most especially a special thanks to our family and friends. And to GOD, who made all things possible. CONTENTS * Introduction * Rural merchandising in Indian Economy. * Rural trade: Challenges, Opportunities & Strategies. * merchandising of Rural Produce to other Areas. * Suggestions for an Effective Infrastructure. * Strategies for Improving market within Rural Areas.

* Rural Marketing Understanding the Consumer Behavior. * quality of Advertisement in Rural Market. * Rural Agricultural Marketing - Impact of Globalization: Contract Marketing. * Major Areas of Concern in the Rural Marketing Sector. * Strategies of FMCG Companies in Rural Market. * Conclusion INTRODUCTION In new-fangled years, countrified markets have acquired significance, as the overall growth of the economic system has resulted into substantial increase in the purchasing power of the rural communities. On account of green revolution, the rural areas are overwhelming a large quantity of industrial and urban fabricate products. In this context, a special marketing strategy, namely, rural marketing has emerged. But often, rural marketing is confused with agricultural marketing - the latter denotes... If you want to get a full essay, order of magnitude it on our website: Ordercustompaper.com

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