Strategic Planning: Jet Blue Airways

JETbLUE Strategic Planning: Jet Blue Airways Gregory James Professor basin Mitchell BUS 599 Strategic Management April 24, 2011 Abstract This report has been produced to determine if the strategic proviso in which new of Jet Blue Airways CEO David Barger has created, give help to ensure the company long term success. communicate in this report will be the following topics: (1) What ar the trends in the U.S. airline industry? How might these trends impact a companys strategy? , (2) What is Jet Blues strategic intent? , (3) What ar Jet Blues financial objectives? Has the company has been successful in achieving their objective? , (4) What are Jet Blues strategic elements of constitute, organizational culture, and benevolent resource practices? Does each of these elements provide the organization with a combative advantage? , and (5) What are Jet Blues strategies for 2008 and beyond? Will Jet Blue be successful implementing these strategies or not? Strategic Planning: Jet Blue Airways What are the trends in the U.S. airline industry? How might these trends impact a companys strategy? With the constant changes in the rural areas economy, airlines are having more difficulties reaching a competitory advantage.

The constant raise in fuel and oil cost to fuel airplanes has caused airlines to come up with a plan to agree these cost. In addition, the airlines also focus on increasing gain ground return to shareholders and company executives. To achieve this goals airlines sire started to charge fees for go much(prenominal) as for checking in in-person, booking with a reliance card, overweight baggage by the pound, luggage per distance, booking online, bags that indispensableness fit under the seat, transferring tickets to another persons name, and to use the bathroom. From these new charges airlines have reported earning a $2.1 billion dollar profit in 2010 (Mayerowitz, 2011). What is Jet Blues strategic intent? Airlines, such as JetBlue, strategized in a way that... If you want to start a full essay, order it on our website: Ordercustompaper.com

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