The complete SWOT analysis that analyzes Starbucks current blot and future prospects are as follows: Strengths: ? Product diversification ? completed logo, developed brand, copyrights, trademarks, website and patents ? Company operated retail stores, International stores (no franchise) ? High visibility locations to attract customers ? Valued and motivated employees, good work environs ? Good relationships with suppliers ? Industry market leader ? Globalized ? Customer stern loyalty ? Product is the last socially accepted addiction ? Widespread and consistent ? Knowledge base ? Strong progress ? Strong financial foundation Weaknesses : ? Size ? Lack of inseparable focus (too much focus on expansion) ? Ever increase number of competitors in a growing market ? egotism cannibalization ? Cross functional management ? Product pricing (expensive) Opportunities: ? expansion into retail operations ? Technological advances ? New distribution transmit (delivery) ? New products ? Distribution agreements ? Brand extension ? Emerging external markets ? Continued domestic expansion/domination of segment Threats: ? contender (restaurants, street carts, supermarkets, other coffee shops, other caffeine based products) ? US market saturation ? Coffee price capriciousness in developing countries ? Negative publicity from poorly tempered farmers in supplying countries ? Consumer trends toward to a greater extent healthy ways and away(p) from caffeine ? Fragile state of worldwide production of fortissimo coffees ? Alienation of younger, domestic market segments ? Corporate behemoth chain ? Cultural and Political issues in foreign countries A more specific look into Starbucks future prospects includes: Expansion and Acquisition. Starbucks Coffee Canada, Inc., a wholly-owned subsidiary of Starbucks Coffee Company... If you want to get a entire essay, order it on our website: Ordercustompaper.com
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