Current Events 9 And 10

NEWS SUMMARIES2007A June 21 play a joke on News article proves simply how far today s marketing practices have evolved . The AP article expatiate an innovative marketing partnership between convenience remembering chain 7-11 and celluloid-making giant 20th Century Fox . The deuce vastly different organizations have teamed up to promote Fox s upcoming Simpsons movie . This marketing campaign involves the transformation of virtually a dozen 7-11 stores around the country into Kwik-E-Marts , a false convenience store found on the Simpsons television political platform . The change includes a redecoration of each store s exterior , unused(a) troopsagement (based on a character from the program , and wise crops bearing the brands found at the fictional storeThis massive progressional tool is a unique twist on the denote technique of yield placement . While traditional product placement incorporates real products into the fictional world , reverse product placement literally brings fictional products to life . In position , 7-11 has even commissioned some food companies to create products specifically for use in the campaign - an interesting example of business-to-business marketingIn summing up , the campaign highlights important information which all marketers must mean when selling a company . These seemingly polar blow companies partnered in large part because they found one commons : a target niche of consumers . Both prospective fans of the movie and a sizable portion of 7-11 customers fall in the young male demographic . While Fox obviously gains promotion for its summer movie release , 7-11 also benefits from the young customers who entrust be drawn to the chance to interact with their favorite program . This short-term campaign can cultivate a social unit new group of long-term , loyal consumers - the ultimate range of any marketing practiceThe campaign also sheds light on some of the pitfalls today s marketers encounter . For example , the advertising function for the campaign decided against including a fictional beer product in the promotion . This decision was made in part delinquent to the fear that inclusion of this product would promote drinking to small-scale consumers .

Uncertainty also surrounded the heavy use of an Asian man in the promotion (the stores manager , as marketers considered whether the man would be viewed as a negative stereotype , then alienating some consumersMost of all , the partnership demonstrates the creativity and sentiment outside the box mentality required of today s marketers . With rival increase in all sectors , companies must find new ways to make their products and services stand apartOne of the major issues go about organizations today is employee performance . With workforce demands changing every class , how can an employer receive optimum performancefrom employees ? A June 29 cartridge holder magazine article stresses just how much some employers argon willing to invest in the long-term productivity of their employees and their overall organizationThe article , entitled Businesses help workers lose weight , discusses the increasing trend of comprehensive employee wellness programs offered by employers . These programs are aimed at improving the health of a company s employees . A variable range of services are offered (depending on the company s mortal policies . Services can include...If you want to get a in force(p) essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper