Apple has been very successful through their approach to innovation and design thinking. One way they are so successful with their products is by understanding how people use devices. They do this through usability tests with consumers. With this information, Apple can make changes to its future designs and set aside what customers really want before they even realize it. This is a great way to offer everything other products have but by reducing the complexity.
Another notice to the companys success is by their daring view of experimenting.
A key strategic die Apple made was their decision to move into retail. It was very controversial because other competitive companies have well-tried this tactic but failed and moved on to online sales. This strategy be to work because Apple stores followed the same characteristics as Apple products. The stores generated fanny traffic from non- Apple customers and fans and brought about more loyal customers and last generated the highest revenue per square foot.
Apples platform strategy puts them ahead of other competitors. Apple uses the OSX operating system for all of its computers and iphone devices. This provides many advantages with the company itself, customers and suppliers....If you want to get a full(a) essay, order it on our website: Ordercustompaper.com
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