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Tuesday, February 19, 2013

Impact of Innovation

Innovation at southwestward Airlines
southwest Airlines entered the Airline industriousness in 1971 with a little money, but lot of fame. Southwest provides number 1 f ars, frequent flights, on time arrivals and top asylum records. Innovation is the key strategy that helps the social club to take the clear of opportunities. In the recent years, it has equipped with new planes and employing the aviation applied science to get better take off performance, decreasing the overheads on maintenance and there are savings of about 3% due to fuel burn. Tickets less travel, use of the internet, booking & trailing trips through the website are the other innovative policies that ease the contrast operation of the company (Analysis of Strategic Structure of Southwest Airlines)
Moreover, Southwests innovation has developed strategy to offer low fares by streamlining its operations. For example, it only flies one type of aircraft, Boeing 737s, which conduct all been fitted with identical flight instruments. This saves time and money by simplifying training. Pilot, flight attendants, and mechanics only need to know procedures for a single model of Boeing 737. Management can substitute aircraft, reschedule flight crews, or transfer mechanics quality; the tactics also saves money through lower spare split inventories and better deals while acquiring new planes.

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Innovation at Motorola
The development of new slim design products and innovations of new work like iRadio etc. are also very rich to achieve the pre-assumed growth of the company in 2006. Through this innovation, the company already has been established itself in the list of top companies. low the innovation, the company has to develop strategy to identify the customers needs because the company is working with every consumer segment. The products of the company are designed for both the business segments and the consumer segment. More than 30% fictitious character of the customer base of the company is belonged to the consumer segment.
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