The project Consumer buying behavior while obtain, was carried out at BIG BAZAAR. The project was about examine the consumer buying behavior.
The study was in the main carried out by bill and by interview of the customers. A team member also adopted the role of a sales person for this resolve and was in the store for a time period of 5 days.
The research carried out in this project is descriptive in nature. The majority of the study was focused around the customers who visited the foot snap section of the store. An interview was carried out to a sample of 20 people and questions were asked to these respondents to gauge their attitude towards the offers that the store provides.
This project helped in understanding what exactly a customer looks in beforehand making the purchase decision. It gave an idea about the essential factors that be required now a day for a sell joint to attract customers in this competitive world.
After the through with(predicate) analysis of the available data it has been found out that since income of respective(prenominal) is increasing and more and more people need genius stop shopping centre and also the purchasing proponent of the people has really gone up and thus the appetency buying of the commodities is on a great increment mainly due to pricing strategies of retail players.
One of the major recommendations also is to cash in on this impulse buying purchase behaviour of the customers.
PUC Department (Plastic Utensils and Crockery)
The crockery department consists of
Dinner sets
wish-wash sets
Plates ( melanin and ceramic)
Tea sets
Coffee sets
Painted coffee mugs
Spoons
Other crockery items
The different brand available was La Opala, Trio, Elite, Bombay dinner party set, Amar dinner set. All the brands had discount. In addition to discounts with some of the products (Trio, Amar) they had provided free gifts also.
hoi polloi had tendency to buy the discount product...If you want to get a full essay, order it on our website: Ordercustompaper.com
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