The Changes to Topshop in Terms of Business Envrionment

This essay looks at how Topshop has changed in terms of business environment, and reasons for these changes.
Topshop has changed a lot since it was founded in 1964, and a lot of these changes have been in response to changes in the business environment. In the past some years, Topshop has begun to offer a wider variety of products; rather than solely retail clothes. For example they recently started a cosmetics line. These changes have been made to postponement up with their competitors: other clothes shops on the high street have been offering products such as cosmetics for some time. Topshop as well recently began a range of gifts. In adding these lines, Topshop is broadening its option of products. This could indicate an attempt to work less of a street corner player, known only for selling clothes. This could try them become a one stop shop for everything to do with fashion, from makeup to clothes to fashionable gifts for friends. In the incumbent business environment, consumers are shop less because of the recent recession, however if they see smaller, inexpensive items on board the clothes they are purchasing in Topshop, they are presumable to pick them up and buy them, seeing them as a small extra; bringing in a considerable increase in profit for Topshop overall.





Since it was founded in 1964, Topshop has gradually become higher(prenominal) end in the eyes of consumers. When it began it was seen as a bargain shop, much like Primark is viewed today. However it has adapted to the current business environment and is now seen as one of the higher end shops on the high street. This means consumers are automatic to pay higher prices for Topshop products even if they have less money, because they see Topshop as a long established high whole step brand. Topshop mainly targets customers for repeat spending; therefore they build up a lot of customer loyalty.

Topshop have had an internet grade since it was launched in 2000. At this time the business environment was ever-changing; almost...If you want to get a full essay, order it on our website: Ordercustompaper.com



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