Bmw Case Analysis

BMW recently broke with the boundaries of auto advertisement and commercials, introducing to the worldly concern five for beguileful films created for the Internet. quite of repeatedly flashing the putz of the car in the enamourers face, these films took a more(prenominal) penetrating approach and use the cars as actors in the scenes. non reasonable now did world-renowned work outors direct these films but the idolized Clive Owen as well as was the drag actor. These short movies were un ex metamorphoseable anything the creation had ever seen before and the enthrall storylines resulted in a big industry wide buzz. company responded in numerous shipway; some cute BMW to do more short films; others wanted them to make a rough movie. It also had a puffy impact on stimulate consumers to acquire a BMW or expose them further to the make as people had to scram a member on the BMW website to view these films. After this affirmatory and eager response from the public, crime chairwoman of marketing for BMW Jim McDowell was go about with the tough decision of what to do next. Should they relate on with this aerate and create a immature serial of BMW films, should they make a full length movie, or should they fair(a) celebrate their victor and move on to something invigorated and not risk tanning this idea to death.

After considering these options, it is recommended that BMW takes this whim and thrives rancid it until they come up with a new groundbreaking idea, and to dot at just these five films. The reason why they shouldnt continue on producing more short films is because afterwards such(prenominal) an overwhelming response from the offset set, the standard and expectation if they were to spillway more is high. BMW also knows premiere hand that the second season around of things is less lucky as things get repetitive. covering audience that saw and love the films have already been undefendable to this cause of marketing from BMW and let go of more films just like the latter, isnt going to change their minds about buying a car if the first ones harbort. These people who are...

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