Cisco Systems Case Analysis

As a leader in Internet networking devices and services, lake herring Systems is veneer the threat of losing its strong market shargon to competitors that ar entrance its sector. The new companies entering the networking industry are brands that are surface recognized and established in other(a)wise areas. Because lake herring does not have strong brand recognition with little and mid(prenominal) size customers, ciscos bottom line is at risk as the competitors attract those customers that are new to the market. To combat this problem lake herring has two options: one is to increase advertising expenditure to comfort Ciscos name to new customers and build current customer confidence, and the other is to enter new markets, such as telecommunications, by master companies in new market sectors. Because entering new markets and acquiring companies would diversify Cisco and cause the company to grow, it is recommended that they implement this alternative.          Cisco has revolutionized the way people communicate and transfer information since 1984. The router and bulge technologies produced by the company have allowed the development and connectivity of computer networks worldwide. The bliss of the company lies in the innovative products that speed daily channel processes, and the expandability of its current networks. Lead by John Chambers, Cisco has invested in the risky Asian market, making it one of the few engine room companies to expand in this area.

The CEO also emphasizes customer interaction, and he personally maintains relations between critical accounts a nd the company.         Cisco! s success, however, has sparked the interest of numerous companies and lured them into entering such a rapidly growing area. The company, which has to the highest full stop 80% of the market share, has grown because of its innovative Globally Networked business line concept, which integrates all aspects of business information to increase accessibility to information. The signal for information is growing exponentially, If you want to get a entire essay, order it on our website: OrderCustomPaper.com

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