International Business Unit 1

br To : ManagersFromDate : July 21 , 2009Re : Entering True worship endeavor rack up Jeans into Mauritius In 2002 , Jeffrey Lubell founded True organized religion-- a grease of premium vintage- elysian dungaree . Iconic for its specific fit and bold stitching elaborate , True sacred belief has grown exponentially as a corporation and continues to operate according to its mission statement : .to lease look , American-made , authentic , timeless , great fitting , 1970 s inspired jeans labor , with a trendsetting appeal for today s consumer (True theology mark Jeans , 2009 . The company currently offers a wide medley of dress up and accessories for men , women , and children , and is one of America s leading fashion power denim steels .

As the demand for premium denim has relocation over the past decade-- giving rise to companies such as 7 For All Mankind and Paige Premium Denim-- True religious belief has remained successful by entering its products into foreign markets True Religion jeans can be found all over Asia , europium , and in less-developed countries such as Egypt . It is this global presence that allows the brand to maintain an edge over its competitors . Which foreign market should be entered next ? While countries such as France and Italy are characteristic tar pull regions amongst clothing brands , developing countries with a round touring car industry could be promising as wholesome . unmatchable cou ntry in particular shows great electromotiv! e force as a new market for True Religion-- Mauritius . An island determined off the southwest coast of Africa , the country offers some of the worldly concern s roughly stunning beaches , diverse people , a cosmopolitan...If you fate to get a full essay, order it on our website: OrderCustomPaper.com

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