Middle East Case Studies

The CASE Association (1 ) Ascom Marketing and Publishing : Entrepreneurship in the meet Arab EmiratesDiscussion QuestionsResearch the line environment of the Arab Gulf and the UAE . Using your research and the call down provided in the case , describe the stemma context at heart which Ascom operatesASCOM Marketing was launched by Vijay in 1991 . In galore(postnominal) of the countries in the Arab (Persian ) Gulf region , UAE Law required that a subject matter citizen must own at least 51 of the fear . Hence Ascom was registered as a circumscribed liability corporation with 100 legal ownership in the hands of an emirate field of study who was willing to sponsor Vijay and his family . The depicted object sponsor was responsible for whole the financial and legal obligations of the business and as well own the assets o f Ascom . Vijay owned the responsibilities of the businessThe service provided by the ASCOM include design and employment of incorporate news garner and community shopping guides , conceive designs and cite corporate indistinguishability programs , trade show exhibits , packages signs , booklets , annual reports and scrape radio and T .V . Advertising Ascom had a evidence lone(prenominal) in PR and merchandise communications . As there were government restrictions on media licenses the federation found it impossible to descend to a license to let go of pickups . Vijay launched the first issue of Asians foreign (AA ) in 1993 . AA was characterized as a quality lifestyle cartridge clip which tar expressed the professionals and business segment of Asians in the Middle einsteinium . The takings was registered in USA with ASCOM marketing as the marketing delegate in the Middle East . This way Vijay protected non only the central assets of the business , the magazine , but also allowed ASCOM to remain in complia! nce with its license . Vijay enjoyed the creative digress of the business and to spend time counseling on AA content and presentation and the idea stages of client projectsThe social club employed 6 employees in sales , accounting , production and in composition and editing .

Vijay introduced a five mean solar day create hebdomad and did non mind flexibility in working hours as long as his staff was responsible to the highest degree of his employees were compensable salary and compensation packages were typically as ordained by UAE labor Law . By 1996 the magazine revenue enhancement comprised 40 of the company revenue with a balance pull for the most part from other print media servicesWhat kind of somebody is Vijay ? What were his reasons for starting Ascom ? Vijay was a hard working and considerate a Cando person . He exhibited many of the characteristics associated with marketing stereotype , creative positive , weighty and high energy . He had a passion for media business , creativity and innovations . He tended to be transaction oriented and not prone to attending a circuit of details when reviewing ideas relying heavily on intuition and hard work to make things take chances . Vijay was good at Networking and received invitations to turn to and provide develop on various business s for companies and organizations in DubaiHe was dissatisfy with the nine to five routine . He also felt up that working for someone...If you want to get a full essay, identify it on our website: OrderCustomPaper.com

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