The Marketing Environment and Market Analysis

Week 3 Case Study: The Marketing environs and Market Analysis Watch the case study television authorise The Australian Music Industry and apply your world(a) familiarity of the unison industriousness in answering the following questions (these should be completed prior to class). 1. What are the key microenvironmental trends affecting the credit line assiduity? devote consideration to customers / clients, dieners, and competitors. * Customers: Sales are the biggest spell to keep the melody industry running. So customers are acting an important role to affect the music industry all(prenominal) they keep purchasing or not. * Partners: As the well introduction of technology. Many new partners are showing up this some(prenominal) years, such as iTunes A digital platform for customers to buy music online. Besides, YouTube A video website that can help artists to collection plate out their music all round the world in a second. All those thi ngs can help people to soak up in touch with music easier than before, it creates a confirmative warmness to music industry. * Competitors: Customers become smarter and smarter because the part education and cordial environment, the standards that music industry is required, are become higher and higher.

Moreover, people establish often of methods to relax themselves instead of music, for example, Movie Theatre, digital social entanglement platform. The entertainments around us are become better and much choices. 2. What are the key macroenvironmental trends affecting the music industry? Give consi deration to political, economic, sociocultur! al, technological, and legal factors. * Sociocultural and political later on stepping in the 21st century, people are known more(prenominal) around the world, we understand and respect different cultures and religions. As a consequent for music industry, their customers are not limiting in unrivalled area but become international. Thats a positive trend affecting the music industry. * Economic The gross sales issuance of entertainment industry always depends...If you want to enamor a full essay, order it on our website: OrderCustomPaper.com

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