Global Enterprise & Competition

INTRODUCTION\nThe eating house industry is one of the largest sectors in the United States economy and is intercommunicate to be among those with the largest growth by 2020. Companies in this industry suffer restaurants and other eating places in many levels, including full- function restaurants (FSR), quick-service restaurants (QSR), cafeterias and buffets, and snack bars.\nLevendary Café, founded by Howard Leventhal, was the multi-unit restaurant with a commonplace chain of 3,500 cafes that builds soup, salad, and sandwich into a $10 billion employment. From 2011, Mia encourage has become the next chief executive officer of Levendary Café for building a multi-national strike off in a military position that Levendarys domestic business was nearly tapped out. For helping her in management, Levendary Café organized by form-only(prenominal) structure grouping by function (Exhibit 1).\nIn 2008, as the slow growth in domestic, Levendary decided to enter china market after r esearching opportunities in chinaw are. And the new-fashioned CEO Mia entertain found some problems with China operations.\n\nMAIN QUESTIONS\nQuestion 1. What is a Multi-unit Restaurant (MuR) Business? How full-size is it? Is it a consolidated or fragmented industry? What are its economics?\nAnswer 1:\nMulti-unit Restaurant (MuR) might be known as a chain of the same grease restaurants that are located in many different locations embroil inside or foreign the home country. It was generally categorise into these industry segments:\n Specialty establishments: originally served snacks and beverages under 5$ kindred Starbucks, Dunkin Donuts and Baskin-Robbins.\n Quick service restaurants: was commonly called fast food, provided sound reflection or drive-through service with comely tickets between $4 and $10 (McDonalds, Taco Bell and Wendys).\n occasional dining: offered table service for dinner entrees priced between $8 and $20 (Olive Garden, Applebees, and Outback). Withi n this group, the new fine dining concepts similar Ruths Chris and hood Grille featu...