Environment Analysis Essay

merchandising Environment Analysis An underlying assumption of the introduction to food commercialiseing mannikin is that students learn best and retain more when they actively apply and persist with the concepts presented in the course materials rather than simply read about them. Therefore, the excogitation of this assignment is to apply concepts and knowledge learned in class to accepted situations to enhance your understanding. A marketing environment analysis is an examination of the major(ip) external forces and trends that ready impacted or whitethorn mpact a market and thus present opportunities and threats for marketers.It involves an assessment of the key components of a companys task (micro) environment and macroenvironment (see Chapter 3). This information is necessary input into the development of a strategic plan for companies who atomic number 18 involved or plan to deform involved in the industry. Project Summary Your short paper should carry the following t wo parts. Part 1. part 2. Examine the current market micro and macro environmental situation for an industry f your woof (for example, please see the list on page. 5).That is, explore the market, customer, competitive, distribution, demographic, economic, ecological, technological, political/legal, and heathenish situations for the industry with particular emphasis on those changing environmental factors that may provide opportunities and threats for companies in the industry (see Chapter 3 for more details This is in general sections II and Ill below). Demonstrate your understanding of union marketing concepts that you have non incorporated into Part 1. A partial list of the concepts that should be addressed is provided below (Section V).You are not limited to this list. Examples, both hearty (preferable) and conjectural (i. e. , things that you think are likely), should be provided to demonstrate your understanding. Most of these concepts should be addressed in your industry analysis (i. e. , Part 1). You do not need to repeat any of the core concepts that are covered in Part 1 . While all parts of this project are important, your demonstration of your nderstanding and ability to use core marketing concepts is particularly important. regardless of the section (Part 1 or Part 2) in which you discuss the core concepts, please use bold type to highlight the concepts. Please advert that this assignment exit be completed individually. Your written report should correct (more or less) to the format listed below. The body of the analysis should not exceed sise double-spaced typed (12-point type) pages. However, extensive use of appendices (such as charts, tables, industry-related ads etc. is acceptable.The page moot begins with the Task (micro) Environment Description (point II. in the format given below) and not with the summary or table of contents. Each item in the appurtenance must be individually referenced in the body. References (i. e. , sources of information) must be cited in the main text (include authors name, year) and listed in a reference section (section VI). As with all written assignments, your analysis will be evaluated on its professional appearance, readability, and apparent ettort, as well as on its content.