Outline the strategies adopted by the Apple Corporation in the last Essay

Outline the strategies adopted by the Apple Corporation in the last few years which has led to a transformation of the company's fortunes - Essay Example Apple faced several years of stagnation until Jobs was called back as interim CEO in 1997. Before Jobs returned Apple had lost its focus or core competency, offering 15 different products, none of which were in high demand on the computer market. He immediately put together a group of seven board members, including former CEOs from Oracle, Intuit and IBM. Apple implemented several changes under Jobs’ new leadership. Among them were cost control measures, streamlining and reformulating the product line and introduction of new products such as the iPod. After the introduction of the iPod, revenues increased from â€Å"below $10 million to $40 in 2005† (International Center for Market Research 2006). Apple’s diversification into electronics and media, with its online i-tunes store, created renewed interest in the company. Revenues from Mac computers has increased since 2005 as well. The challenge for Apple, Inc. currently is determining what types of products and se rvices will generate greater revenues. Consumers’ electronics and technology needs change over time, as new products appear on the market. Different segments require different product types, based on lifestyle and occupation. For those in creative occupations such as web design, graphics and advertising, Apple’s Macintosh computers with desktop publishing and graphics software are desirable products. For music lovers iPods are more desirable. This is a much larger segment, including several decades of consumers, though the largest portion is likely between the ages of 14 and 21.