Enlightenment for Chinese companies' globalization

Chunlan has developed from a deficit small company to an potent internationalistic group through 20 years efforts. It has experienced thick competition in the market. It has structured an operation mechanism congruous with market laws. It has created an approach to development with its testify characteristics, which is as well as congenial with the Chinese characteristics. The experience in Chunlans transnational operation is teach for Chinese companies globalization.

1> Design clear globalization strategy. Ever since the clear up and opening policies, Chinese market has been merging into global market. It is more(prenominal) the case after China joined WTO. The pure domesticated market no longer exists. There is only unity global market. This requires managers to change the fixed operation concept and view as the sense of internationalization to designing and applying global strategy goals. To infix the world market, Chinese companies should firstly have a serious study of global market, preference situation and major competitors. They should also pay close attention to the world politics, economy and engine room development, which is the basis for designing strategies. Secondly, companies should design their strategies based on their own capabilities and market situation. The strategies should be compatible with company operation capacities and resource conditions as well. Thirdly, companies should concentrate on global strategy, and strengthen direction policies, organization structure and human resource constructions, etc. to implement the strategic goals.



With the changing world market and indefinite outermost environment, companies should start from their practical conditions to track dynamically their strategic goals and secure smooth implementation of the goals.

2>. Strengthen management mechanism of multinational operation. Multinational companies are highly organized large-scale companies. It requires stiff management compatible with international regulations. Chinese companies should set up comprehensive inner control system to meet underlying demands of multinational operation: (1) Companies should operate on the basis of international rules...

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