Maple Leaf Food Listeriosis Outbreak Review and Discussion

In August 2008 the Maple Leaf Food launched the largest meat recall in Canadian history, because listeria meningitis was found in some of their products. The eructation caused 20 people?s life. The company?s chief executive officer Michael MeCain apologised for that incident and admitted that Maple Leaf products were found responsible for some guest?s illness and death. He also claims the company?s new action plans atomic number 18 quailed for putting the customer?s interest first. Although the Maple Leaf plant at Toronto was shut peck after the recall, angry and confused consumers still come to balk outside the meat factory.

The Maple Leaf Food Company was coerce to call back 243 types of potentially deadly products. As Canada?s largest food processer, Maple Leaf Food baffled more than $25 million due to the outbreak, not including the $15 million of lost sales, which is 94% of the operatory profits of the company?s meat constituent for its third quarter. Listeriosis bacteria are found normally in food and environment; it may cause last fever, severe headache, neck stiffness, nausea and death. Further diagnostics level the bacteria came from the Maple Leaf Food Toronto meat plant?s cutting machines.

Aside from the wasted products and 35% of decreased sale, listeriosis also damaged the company?s reputation as one of the most reliable Canadian food processers.



The stately news caused consumers fear and confusion, it also makes the customers find difficult to continually trust the Maple Leaf Food.

After the outbreak the company reacted sedately and quickly, they contacted the retailer to get their products off the shelves and shut down the plant. These actions are to be expected from a 100 years aging company. If I was assigned to the position of Maple Leaf Food?s president and CEO, I would take the following actions in fix to build the customers?? confidence.

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